Let’s be real—"isms” can show up in many ways. Whether it’s personal bias or preference, they exist. One of the things I appreciate most about working in construction is the industry still embraces the “can-do” attitude: if you can do the job, you’re hired! It's a merit-based mindset that keeps the doors open for experienced professionals. I believe construction is ahead of the pack.

In contrast, industries like tech, finance, and advertising are often perceived as more age-biased. Older workers in these fields sometimes hear that they’re “too expensive” or “outdated.”

And in these industries some career coaches, recruiters, and resume writers profit by stoking fears about age being a barrier, remember this: they don’t know what’s best for you. Their advice often leads you down a path where fear, not opportunity, is driving the conversation. As our parents would say, “follow the money”. I see it as their way of saying they know what’s best for you and without their expertise, you will not get a job. Do not fall for it! Don’t let them define your value. Experience and wisdom aren’t liabilities; they’re assets.

In construction, we see the opposite story. Look around at all the seasoned pros! Nearly 40% of the workforce is between 45 and 64, and these workers are celebrated for their experience, safety know-how, and reliability. Sure, there are challenges—physical demands and the occasional stereotype—but older workers in construction are seen as skilled, valuable, and irreplaceable.

Let’s keep shifting the narrative across all industries: experience is a strength, not a weakness. By addressing ageism and supporting older workers, especially in fields like construction, we can build a more inclusive and resilient workforce that benefits everyone.