Key Responsibilities

Own and improve the trial-to-paid conversion funnel.
Define and track key product metrics to measure feature adoption and activation (e.g., campaign launched, reply received).
Use product analytics tools (e.g., Mixpanel) to identify user drop-offs and suggest improvements.
Run and evaluate weekly product experiments with cross-functional teams.
Work with Sales, Support, and Customer Success to gather feature requests and identify growth opportunities.
Prioritise initiatives using a cost/impact matrix and revenue modelling.
Create clear, actionable PRDs with user flows, use cases, mockups (Figma), and measurable outcomes.
Conduct regular product surveys and maintain competitive benchmarking (features, pricing, UX, integrations).
Coordinate with Marketing to prepare product launch content (emails, release notes, changelogs).
Participate in weekly syncs with Sales/CS to resolve blockers and develop UX or product improvements.
Translate business needs into technical and functional requirements.
Lead requirements discussions, risk analysis, and scope planning with a focus on delivery trade-offs.
Create flow and sequence diagrams to illustrate processes and user journeys.
Actively contribute ideas and solutions to product or process challenges, including AI initiatives.